 |
|
 |
Research Techniques - Quantitative
Quantitative techniques include:
- Telephone interviews including CATI
- Street & face to face interviews
- Mystery Shopping
- Internet based surveys
- Postal/self completion
- Hall tests
- Observation/counts
|
- Trade off analysis
- Segmentation
- Modelling/forecasting
- Market sizing
- Brand mapping/correspondence analyses
|
